![]() ![]() This has allowed companies to utilize videos that they are hoping will be spread on the internet as opposed to being shown during high profile television times like the Super Bowl. However, high-quality videos are getting easier to make as professional grade equipment becomes cheaper. Television advertisements are expensive investments that require high-quality video production and airtime that has to be purchased. Let’s look at some of the different media forms that content can take, and some of the successful examples of those forms: Videos ![]() The internet has made content marketing the most widespread and successful strategy for branding and expanding a company’s visibility, which has led to content creation being incorporated into the core curriculum of the best online marketing degree programs in the world. Content is successful when consumers are interested in the content media, regardless of whether or not they actually make a purchase after engaging with the media. Traditional marketing utilizes advertisements that are consciously biased and are created with the sole purpose of driving sales revenue. Content marketing is the the marketing strategy that engages potential consumers with informational, relevant, and interesting media that draws attention to products or services, but does not have a traditional sales pitch. ![]()
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